Orijin Plus - About Us

We first started out as a food brand

We’re Rhys and James Williamson, brothers who founded Orijin Plus out of a simple yet powerful need for our own food brand: to reveal what truly makes a product unique. We realized every great product’s story starts with its ingredients, its journey, and its supply chain—parts of the story that consumers rarely see.

Our mission became to bring that journey into the light, building trust through verified transparency at every step.

As a wholesale food brand, we also faced another challenge common in our industry: we didn’t know our end consumers.

While retailers knew the people buying our products, we had no direct connection. This gap drove us to reimagine our packaging—not as a static vessel, but as a tool to connect directly with the people who chose our products, creating meaningful connections that inspire long-term brand loyalty.

Orijin Plus is about transforming both transparency and connectivity, giving brands the tools to celebrate their unique journey and build genuine, lasting relationships with their consumers.

What we do

At Orijin Plus, we empower food, beverage, health and wellness brands to transform their physical packaging into a powerful digital tool. Our Connected Packaging Platform connects brands to consumers through interactive experiences that extend beyond the shelf, offering a robust and flexible suite of features tailored to your unique needs.

Brands can select from a wide array of tools to amplify their on shelf engagement efforts, including:

Streamlined Management of Loyalty Rewards: Effortlessly administer loyalty programs that turn offline purchases into engaging opportunities.

Dynamic Competitions: Run targeted competitions linked to your packaging, driving consumer participation and excitement.

Supply Chain Traceability: Provide transparency at every stage, reinforcing consumer trust in your products.

Seamless Product Verification: Instantly confirm authenticity, enhancing consumer confidence.

Robust Analytics and Insights: Access in-depth consumer behaviour data to refine your campaigns and product offerings.

With Orijin Plus, brands can choose the right features for any scenario, campaign, or product, ensuring they meet the demands of modern consumers and drive loyalty effectively.

From our community

Some small stories from users of our Connected Packaging Platform

“As an F&B brand we are often very removed from our customers and our customers are very removed from the unique story of the product they hold in their hand. Orijin Plus changes this and makes it simple and easy for us to use.”

Scott Mendelsohn

Natural Raw C

“Our journey so far with Orijin has been simple to activate and effective to run. James and the team have been super supportive to help drive trial and awareness of the Orijn concept and we have had great results in market so far.”

Carl Ryan

Naked Life-Non Alcoholic

“System is simple and easy and drives maximum impact. Combining transparency with connectivity to consumers all in one platform. It is a must have platform for any CPG brand looking to share a story of genuineness and uniqueness.”

Wouter Duyck

ZENKO Superfoods

“The system was great and made easy tracking of my honey giving that extra touchpoint to share my product story and its genuine authenticity.”

Kim Fewster

Fewsters Farm Honey

“The trackers were a simple tool to share a transparent supply chain and give our consumers confidence in the freshness of our Yoghurt.”

Vania Dotto

The Yoghurt Shop